Takarajimasha, Inc. (Japanese: æ ªå¼ä¼šç¤¾å®å³¶ç¤¾, Hepburn: Kabushiki Gaisha Takarajimasha) is a Japanese publishing company based on Chiyoda, Tokyo. It is known for publishing subculture-oriented fashion magazines aimed at teens, fashion magazines in general, as well as guide books.
History
The company was founded on September 22, 1971 as a consulting business of local government titled JICC, Inc. (æ ªå¼ä¼šç¤¾ã‚¸ã‚§ãƒ¼ãƒ»ã‚¢ã‚¤ãƒ»ã‚·ãƒ¼ãƒ»ã‚·ãƒ¼). Established by Waseda University ex-revolutionary and students, it started to publish its first magazine in May 1974, Takarajima, a Japanese subculture focused magazine, which was followed by Bessatsu Takarajima in March 1976. Kono Mystery ga Sugoi!, a guide book magazine, was first published in December 1989, while fashion magazine Cutie was first published in September 1989. On April 1, 1993, its name changed to Takarajimasha. Smart, Spring, and Sweet, all young-targeted fashion magazines, are published since October 1995, February 1996, and March 1999 respectively. Takarajimasha is also known for creating in 2005 the concept of "brand mook", a mook featuring a catalogue of new items of a brand and limited edition product of this brand.
Publications
Fashion
- Targeted to teen girls
- Cutie
- Spring
- Mini
- Steady
- Targeted to women in their 20s and 30s
- Sweet
- InRed
- Targeted to women in their 40s
- Glow
- Linen (リンãƒãƒ«, Rinneru)
- Targeted to men
- Smart
- Men's Roses
Other
Notes
References
External links
- Official website
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